The Cinnamon Agency is an experienced and respected design and communications company delivering tailored solutions for the specific needs and requirements of our clients within the global pharmaceutical industry. Established in 2005, the Cinnamon Agency has earned a glowing reputation as one of the country’s leading design and communications specialists with proven credentials in the delivery of local and global conference planning, and the delivery of high quality printed advertising materials and artwork and design for the medical and scientific market. We understand our clients’ needs, and specialise in creating media-neutral solutions for every element of the communications mix, delivering memorable, high-energy global events that have received international acclaim from both physicians and our major clients within the pharmaceutical industry. Continue reading
Logo development for Pfizer for the new Ecalta antifungal treatment: from concept to completion.
Creating and developing a logo for any pharmaceutical company is critical when building a business brand. The logo design has to communicate the right message to the right audience. It also needs to be direct and effective, and must express concisely what the company is trying to say to its audience. In other words, the logo needs to describe the essence of the business in simplest terms by the use of imagery. A weak or poor logo will, by association, give the wrong impression to the audience. The Cinnamon Agency understands this, and has had a wealth of experience working on logo development for some of the pharmaceutical industry’s major brands. Our aim is to deliver the best visual representation of the essence of our client’s business, so we work and communicate with our client throughout the whole development process, from the initial pencil drawing right through to the final client-approved logo. Continue reading