The production of scientific posters and handouts for the pharmaceutical industry is a specialised job, demanding a combination of the highest levels of professionalism and technical expertise: this is particularly the case when creating scientific posters to demonstrate and communicate the real value of healthcare products through high quality and innovative outcomes research and communications. The Cinnamon Agency fully appreciates this, and has had a wealth of experience working with some of the industry’s foremost outcomes research companies and major pharmaceutical brands at conferences and events throughout the world.
The Cinnamon Agency, working in conjunction with Mapi Values, recently produced a scientific poster and conference handouts for our client, Novo Nordisk Haemophilia, for the 16th International Society for Pharmacoeconomics and Outcomes Research (ISPOR) conference on Health Care Reform and Comparative Effectiveness Research on 21/25 May, 2011 in Baltimore, USA. Novo Nordisk Haemophilia, based in Crawley, West Surrey, is one of the world’s leading producers of medication for people suffering with the congenital bleeding disorder haemophilia. It has developed innovative medicines like NovoSeven to treat those who unfortunately are affected by haemophilia with inhibitors, and works in conjunction with haemostasis experts, healthcare professionals and patients to develop products and services that strengthen the understanding of haemophilia in broader society and improve access to diagnosis, care and treatment through innovation.
Our brief, in conjunction with Mapi Values, was to produce a scientific poster and conference handouts for our client, Novo Nordisk Haemophilia, to draw attention to the new health and outcomes research (HEOR) work they were doing in the field of haemophilia research through its Novo Nordisk Haemophilia Foundation. The research looked at the cost-effectiveness and proven outcomes of treating haemophilia and allied blood-related disorders with proprietary medicines like Novo Seven. At the ISPOR Conference, experts discussed the current state of health care and some of the proposed worldwide changes and how these might impact on the prevention and treatment of haemophilia in years to come. The aim of the conference was to determine what lessons could be learned from older comparative effectiveness research and utilised in both the present and the future.
All of the posters and handouts for the conference were produced and printed in the USA. The Cinnamon Agency always sources its print locally in line with our green policy and credentials. We believe this policy helps both our client and the planet by cutting down on unnecessary shipping costs and transportation.