The conception and creation of scientific posters for the pharmaceutical industry is a demanding task that requires the highest levels of professionalism and great technical knowledge. The Cinnamon Agency understands this only too well, having had a wealth of experience working with some of the industry’s major pharmaceutical brands at conferences and events throughout the world.
The Cinnamon Agency, working in conjunction with Adelphi Communications, recently produced a scientific poster for our client Bayer Pharmaceuticals for the 5th International conference on cGMP (Generators, Effectors and Therapeutic Implications) on 24-26 June, 2011, at Halle in eastern Germany. Bayer HealthCare Pharmaceuticals is one of the world’s leading, innovative companies in the healthcare and medical products industry. Bayer HealthCare combines the global activities of the Animal Health, Consumer Care, Diabetes Care, and Pharmaceuticals divisions. Bayer HealthCare Pharmaceuticals is comprised of the following business units: Women’s Healthcare, Diagnostic Imaging, General Medicine, Hematology/Neurology and Oncology. It aims is to discover and manufacture products that will improve human health worldwide by diagnosing, preventing and treating diseases.
Our brief was to produce a scientific poster for our client, Bayer HealthCare Pharmaceuticals, for the conference to draw attention and focus to new and innovative research in the field of the important signaling molecule, cyclic guanosine monophosphate (cGMP). Important breakthroughs and advances have been made in the understanding of guanylate cyclase regulation, NO/sGC interactions, cGMP effector mechanisms and their pathophysiological and pharmacological implications.
Guanylyl cyclases are a family of enzymes that catalyze the conversion of GTP to cGMP. The family comprises both membrane-bound and soluble isoforms that are expressed in nearly all cell types. They are regulated by diverse extracellular agonists that include peptide hormones, bacterial toxins, and free radicals, as well as intracellular molecules, such as calcium and adenine nucleotides. Stimulation of guanylyl cyclases and the resultant accumulation of cGMP regulates complex signaling cascades through immediate downstream effectors, including cGMP-dependent protein kinases, cGMP-regulated phosphodiesterases, and cyclic nucleotide-gated ion channels. Guanylyl cyclases and cGMP-mediated signaling cascades play a central role in the regulation of diverse pathophysiological processes, including vascular smooth muscle motility, intestinal fluid and electrolyte homeostasis, and retinal phototransduction.
The posters for the conference were produced and printed in the Germany. The Cinnamon Agency always sources its print locally in line with our green policy and credentials. We believe this policy helps both our client and the planet by cutting down on unnecessary shipping costs and transportation.